Automate campaign growth with conversational chatbots
Unlock campaign growth with bots
Conversational actions transform your campaigns. Automate how you engage with supporters to accelerate growth across the supporter lifecycle.
Acquisition
Acquire new supporters directly in Facebook Messenger or over SMS using petitions and quizzes.
Education
Use video and conversational storytelling to inform your supporters about your campaign.
Action
Deliver supporter messages to MPs and members of congress people from within Facebook Messenger.
Why Facebook Messenger & SMS?
Facebook Messenger offers an opportunity to reach new supporters, and deliver a deeper engagement with existing supporters.
higher Click-through
Facebook Messenger messages have a click-through rate of 20% & upwards.
Higher conversion
Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
higher open rates
Facebook Messenger messages have an open rate of 50-80%.
More affordable
Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send-to-Messenger Ads).
Working with us
We design and deploy multi-channel campaign actions, creating experiences that engage people deeper in your campaign, move them towards offline action and transform these invested supporters into donors.
We use our experience at winning campaigns to provide you with everything you need to launch a successful campaign.
We can design your supporter engagement experience from scratch or help you to integrate conversational channels into an existing campaigning strategy.
We adopt a hybrid approach to campaign design and roll out. If you have your own internal team we can work with you to ensure you get the most out of the tools and tactics that we create for you.
We can also run the entire campaigning including everything from copywriting, design, promotion and testing.
User Journeys
We design supporter conversations focused on your campaign goals.
Promotion
We can promote your campaign using Facebook Messenger Ads.
Integration
We ensure your bots work well with your other campaign channels.
A/B Testing
We monitor results, test and refine our approach as your campaign unfolds.
Our tools in action
The Children's Society UK
The Children’s Society campaign aimed to use a multi-channel approach to reach new supporters and pressurise MPs to increase funding for Children’s services.
Messenger actions included a quiz to engage a fresh audience and recruit them to the campaign. New supporters were also asked to send an email to their MP from within Facebook Messenger delivering a 41% conversion rate. These Facebook Messenger actions had higher conversion rates than traditional landing pages leading to growth in both email and Messenger audience.
Fight for the Future
Fight for the Future’s campaign to mobilise supporters around a vote to end Net Neutrality used muli-channel engagement to pile pressure on US Congress.
Over 658,000 letters were delivered to Congress from supporters using Facebook Messenger and SMS representing a conversation rate of over 28%.
What our clients say
Are we a good fit for you?
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Tell us what you’ve got in mind and we’ll be in touch to schedule a time to explore possibilities.