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Integrating Advocacy and Fundraising


This project studied six international Amnesty secretariats current practices in relation to the integration of Advocacy and Fundraising. The project looked at USA, Canada, UK, Ireland, Denmark, and Australia. It also looked at best practice among international NGOs.

The study looked at:

  • Mobile and SMS
  • Social Media
  • Secretariat websites
  • Petition pages
  • Donation pages

The study resulted in a series of recommendations on how to successfully incorporate fundraising asks into advocacy campaigns. It included recommendations on timings, content, design and technology.

It also recommended best practices in relation to Mobile web, SMS, Email, Social Media and Petition and Donation pages.


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